Tesco entered South Korea?s virtual supermarket shopping experience main subway station
Published 12 hour ago ? World News ? have 21 views+Beijing time on July 9, according to foreign media reports, the European retail giant Tesco (Tesco) supermarket chain owned by South Korea in South Korea Home Plus has launched a metro station within a new electronic virtual supermarket. Customers such as Metro can visit the store the same view as the sale of goods, then use the phone to scan the next choice of goods online and through mobile phones in the settlement, the supermarket will be the purchased product delivered on time at home.
According to a report released by Home Plus, there are already more than 10,000 loyal customers per day is easily done in the subway station the day of purchase. The trial is full use of mobile devices worldwide retail profit of innovative methods. Location-based smart phone is seen as a regional advertising has great commercial potential of new ways to attract customers. Some U.S. companies also use the indoor positioning technology to provide consumers with product information and special discount services. The software provider also continues to develop mobile applications by using a smart new way to shop online.
Tesco?s South Korean supermarket chain Home_Plus virtual supermarket presence Metro Station
This novel way to shop is not complicated: Home Plus supermarket in the protective walls of the subway platform installed display, supermarket display all virtual goods are only pictures, looks like advertising light boxes. The entity selling the goods in the supermarket can be easily found on the screen. Customers as long as the open smart phone camera, aligned with each item after the rapid response (quick response, QR) code scanning, smart phones installed in the Tesco shopping application these items can be placed directly electronic shopping cart. The customer through the phone bank settlement, the purchase of goods on the night of the appointed time will be sent directly to the customer?s home. QR Code contains the product name and price data.
Some professionals point out that regardless of whether the rise of the virtual market, the tremendous change in consumers shopping appears to have been inevitable. MIT Intelligent Engineering Systems Laboratory Research Director Abel ? Sanchez (Abel Sanchez) said: ?The phone will be destined to become consumers of goods during the shopping window graphics access network The Internet has just been published, also encountered similar difficulties In the early 1990s, the Internet and paper-based books, like one-way communication. Today, the Internet is filled with interactive elements, and interaction is also in our daily work in the essential elements. In my opinion, the supermarket industry will experience a similar process of change. ?
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