Animation Advantage
Kolkata (PRWEB) July 19, 2006
Leading players in the animation space ? 2nz Animation Co. (Division of Climb Media (I) Pvt. Ltd) and Rahul Commerce have joined hands to form Metaphor Studios, an animation production house catering to high- quality content creation. Metaphor, with its initial 25-team setup shall engage in creation of local animated Intellectual properties as well as servicing clients for overseas contracts and local ad films.
Speaking on the new development Deven Shah, Business Head of newly formed Metaphor Studios observes, ?We sense a great opportunity in the animation space. With 2nz?s stake in the company quality is a given feature. Kolkata?s considerably lower cost of infrastructure and animation production will ensure competitiveness for a sustained period. We shall leverage our market presence and reputation to get outsourcing jobs.?
The fact that Metaphor has positioned itself as currently the only quality animation hub in the entire Eastern and North-eastern India belt has thrown up huge possibilities. ?We are looking at expanding the under-exploited Bengal and North-east markets. Typically the scenario mirrors the case of Mumbai in the mid-90s where there was no animation works done due to unavailability of skilled studios and manpower. With Metaphor, we hope to have the first mover advantage and break the barriers and create new opportunities? remarks Creative Head Kireet Khurana.
The core team of Metaphor Studios comprises of the team leaders and ex-students of The Academy Of Animation Arts and Technology, Kolkata. The AAAT is a pioneering traditional animation training institute in Kolkata since 2003. All students after passing out from The AAAT are gainfully employed in different studios in Kolkata and elsewhere in India.
Metaphor is currently in the process of recruiting Classical Key animators, IB and CU artists and a Studio Head.
About 2nz:
2nz Animation Co. is the animation division of Climb Media India Pvt. Ltd. From India?s 1st long-format animation series to International Co-productions, be it hundreds of Ad films for leading brands to short films or path-breaking, compelling special effects for feature films, multimedia and websites, 2nz has been redefining standards and paradigms. Their values and targets are not constrained by mental or geographical boundaries. They continue and revel in ?The Climb?. 2nz team members have been on Juries for International Film Festivals besides having won numerous National and International awards. They believe in teamwork and commitment towards quality and innovation.
About Rahul Commerce:
It was in the mid-1980?s, at the start of the Indian IT evolution, that Rahul commerce introduced Macintosh technology. Today it is also a leading system integrator in entertainment software technologies for film and video post-production, 2D and 3D animation, special effects, web streaming, virtual reality and motion capture. It offers end-to?end globally acclaimed solutions in India as distributor to technological leaders ? such as Toon Boom Technologies Inc., Discreet, Real Viz, Vicon, Kaydara, Gyosy, Jaleo, 5D, Real Networks, ViewCast, Incite, Virage and Pinnacle Systems. It?s clients today ? over 200 for editing systems, 100 for streaming, besides 15 2D cel animation studios, and numerous 3D, special effects and motion capture users ? industry leaders such as Pentamedia Graphics of Chennai, Toonz Animation India Ltd. (Trivandrum), Colorchips India Ltd. (Hyderabad), UTV Toons (Mumbai), and The Decode Ltd. (Bangladesh). Given its close involvement with applications that drive the entertainment industry, complimented by its new commitment to creating world-class animation, Rahul Commerce is on course to becoming one of India?s prime entertainment enterprises.
About AAAT:
The Academy of Animation Arts and Technology was established in 2003 with the intention of providing strong foundational and advanced courses in classical animation.
AAAT?s intensive one-year program places equal emphasis on the art and craft of animation with a comprehensive core curriculum. Students work in a studio environment equipped with all the necessary infrastructure.
AAAT?s faculty members, consisting of dynamic, top-flight instructors who have worked in the animation industry and are fuelled by a passion to impart their knowledge of the profession to their students.
AAAT?s success as a pioneer in animation education is reflected in the successful placement of its students, a varied and accomplished group who are on the way to becoming top-notch professionals with a comprehensive knowledge of their craft and significant contacts in the industry.
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